FREQUENTLY ASKED QUESTIONS

What makes you so different to other creative studios?

Unlike other larger creative agencies, I offer a personalised service which is unique to your requirements. There is no one size fits all with me. I am down to earth, easy to have a joke with, but serious when it comes to getting the job done right. I talk your language and am happy to explain anything you don’t understand… even if it takes me 5 goes at explaining it! I don’t believe in dumb questions because not everyone knows what I know. That’s why I’m in the business.

Above all, transparency is my number one work ethic. I believe that delivering you an open and trustworthy service is the only service worth delivering. I pride myself in not just providing an amazing service but educating you along the way, so that you can understand the process and see the value in our working relationship.

Ready to work with me? lets have a chat!

Do I need to be from a particular industry to work with you?

I love working with passionate women who have a vision for their business but need help to get their message across in an exciting, fresh and professional way. Ideally you have been in business for a couple of years and have had a few trails and errors (as the world of business tends to throw at you), but now you’re ready to invest the time and energy into building a brand for yourself that speaks volumes to your audience. A brand that gives you the confidence to propel yourself forward to the next level of your self-made career.

As someone who has multiple passions, I am particularly interested in the health & fitness, wellness and beauty sector and find my design style and personality work seamlessly in these areas.

If you’re unsure about whether we’d work well together, don’t hesitate to contact me to find out more.

What is the difference between a logo and a brand?

There is a big difference between a logo and a full branding image. A logo, or Corporate ID as it’s sometimes called, is simply a shape or icon that a business uses to represent their company. As an example, think of the golden M that represents McDonalds or the tick that represents Nike.

Branding, on the other hand, is a more holistic approach which shapes your audience’s experience. While a logo is a simple mark, a brand covers every single touch-point your clients have with your company. A brand tells the story of your business. Some of the elements considered in creating a brand are logo, sub logo, fonts, colour scheme, mood board and brand style guide. If you are serious about your business, then you need to be serious about engaging in a full branding project.

We are a start-up, how can you help us?

Generally I find my best work is with clients who have been in business for at least a year or two. I believe we learn so much about ourselves in those first years of business and it really helps carve out a clear understanding of ‘why’ we do what we do. It teaches us that our skillset is unique and that we have something amazing and different to give to the world. It helps us to understand our worth and flushes out the ideas we thought we wanted to incorporate, only to realise we have one clear direction.

This is where I step in. When you’re ready and determined to put your heart and soul on the line for your dreams. You might be a little scared to commit and put yourself out there, and that’s totally ok. That’s why I’m here to help.

But I can get designs done so cheap overseas? Why would we come to you?

If you have to ask this question, then you need my help more than you know. More often than not you will come across road blocks when dealing with offshore designers. The saying goes ‘you get what you pay for‘ and  it never resonates more when it comes to quality design. I regularly deal with clients that have gone overseas and ended up with a logo that they can’t use due to not having the correct format or it’s too small/pixilated or it’s half finished due to communication barriers.

Your branding and advertising represents you and first impressions are so important. If you can’t communicate your vision properly to your designer, you can’t expect your designer to be able to convey that message for you.

Paying for something you’re not happy with is sucky enough, but asking a local designer to fix it because it’s unusable, only to be charged the same amount as it would’ve cost to engage me in the first place, sucks even more.

What is WordPress and why do you recommend it?

WordPress is a website Content Management System (CMS) which is used to build and manage your website. Essentially, it is an online program that web designers and developers use to construct your beautiful website for all the world to see!

Although there are other Content Management Systems out there on the market (Wix, Squarespace, Joomla, the list goes on) WordPress is the most widely used, with tens of millions of websites created and supported by this CMS around the globe. Most, if not all web developers know how to use WordPress which means designing your website using this CMS is perfect for transferability.

WordPress is also very customisable which means you can make the site look exactly as you want it to. Above all else, once your website is completed, it is relatively easy for you to make small changes yourself, with a bit of training from yours truly.

What does it mean to have a 'responsive' website?

This one is easy. A responsive website simply means that your site will adjust to look awesome and still be very user friendly on any device or screen dimension. Phone, ipad or tablet, laptop or desktop…. your site will look the biz, no matter what.

How long will my website take to get finished?

A question I get a lot! And the answer is…… it varies! Depending on how many pages you have, whether you’re publishing a store or decide you want a staff or membership login, it all comes down to individuality. But most of all I find that the biggest time killer is content. As part of building a website, content (like the stuff you’re reading right now) plays a major part in completing the website. This is where ‘working together’ is never more important. I can design your website and make it look the goods with picture sliders and galleries and all the bows and whistles, but at the end of the day, we need written content from you. Yep, you! We don’t know your business inside out like you do, so this is the most crucial task as a client and this is where a website can take time to get done.

If we get all the information needed to complete a website in one go, your site can be completed in as little as 2 weeks.

If writing is just not your thing, or you think the world is more likely to end before your site is published if writing the content is left up to you, then we can work together to find a solution. Whether I give you extra writing assistance or engage a recommended copywriter, we will get it sorted! Just make sure you tell me this is a requirement before we start the project to ensure I give you an accurate quote.

Can’t I do all this myself?

It’s really a question of evaluating what you do best and what a creative studio does best. After looking at core competencies, many businesses decide that it’s wisest and most cost effective to form a relationship with a good designer or design agency.

If you’re looking for productivity, professionalism and let’s face it, damn good looking designs, then I think you’ve answered your own question….

Give me a hola

looking for answers?

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Media Avenue is not just about design. I am all about educating my clients so understand how the process works. I’ve put together a bunch of questions I get asked from time to time, so you too can be in-the-know. Still can’t find the answer to that pesky question? Shoot me a message!