F.A.Q

looking for answers?

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Media Avenue is not just a creative studio. We are all for education and supporting clients in every way possible. We’re quite aware that some of our design lingo isn’t exactly mainstream knowledge to most so we’ve put together a bunch of questions we get asked from time to time, so you too can be in-the-know.

Please don’t hesitate to contact us should any of the FAQs not satisfy your query.

MEDIA AVENUE

0419 441 168

beth@mediaavenue.com.au

What makes you so different to other creative studios?

Well for a start, they aren’t Media Avenue! We are a design agency, advertising agency, consulting service and IT service all rolled into one, and if the right person for the job isn’t already under our roof, we have the right partners on hand to get the job done.

Unlike other larger creative agencies, we can offer a personalised service which is unique to your requirements. There is no one size fits all with us. We are down to earth, easy to have a joke with but know how to be serious when needed. We talk your language and are happy to explain anything you don’t understand… even if it takes us 5 goes at explaining it. We don’t believe in dumb questions because not everyone knows what we know. That’s why we’re in the business.

Above all, transparency is our number 1 work ethic. We believe that delivering you an open and trustworthy service is the only service worth delivering. We pride ourselves in not just providing an amazing service but educating you along the way so that you can understand the process and see the value in our working relationship.

If we sound like someone you’d like to work with, lets have a chat!

 

Do I need to be from a particular industry to work with you?

Not at all! We don’t play favourites with the industries we work with. Over the years, we have worked with a whole host of industries including Make Up Artists, Personal Trainers and gyms, boutique shops, Event Organisers, Hospitality, trades such as Builders, Plumbers, Electricians, and Mechanics and lots more.

Don’t hesitate to contact us to find out what we can do for you.

We are a start-up, how can you help us?

No matter what point of development you’re at, we can offer you all the branding and advertising knowledge and expertise you need to get your start-up off the ground and onto a path to success. If you’ve only gotten as far as an idea, then we can work with you to map out your vision for your business and start to create a brand that you’ll be so proud of you’ll be throwing it round like confetti in no time. A brand that is a symbol of the culture you want to cultivate. We can even help you come up with a business name! We love the challenge!

Depending on what you’re after, we can help you with your branding (such as a logo and business cards), website, advertising and much more.

What is the difference between a logo and a brand?

There is a big difference between a logo and a full branding image. A logo, or Corporate ID as it’s sometimes called, is simply a shape or icon that a business uses to represent their company. As an example, think of the golden M that represents McDonalds or the tick that represents Nike.

Branding, on the other hand, is a more holistic approach which shapes how your customers experience your company. While a logo is a simple mark, a brand covers every single touch-point your customers have with your company. A brand tells the story of your business. Some of the elements considered in creating a brand are logo, sub logo, fonts, color scheme/ mood board and brand style guide. If you are serious about your business, then it’s a no-brainer to engage in a full branding project and do it right the first time.

But I can get designs done so cheap overseas? Why would we come to you?

If you have to ask this question, then you need us more than you know. More often than not you will come across road blocks when dealing with offshore designers. The saying ‘you get what you pay for’ never resonates more when it comes to quality design. We regularly deal with clients that have gone overseas and ended up with a logo that they can’t use due to not having the correct format or it’s too small/pixilated or its half finished due to communication barriers.

When it comes to hosting your website, again we hear so many complaints about hours on the phone or longwinded emails trying to work out tech issues. Not to mention the cost of having your website down! Hosting locally means you can rest assured you have immediate tech support anytime, should you need it, and you’re not talking to someone in different timezones.

Your branding and advertising represents you and first impressions are so important. If you can’t communicate your vision properly to your designer, you can’t expect your designer to be able to convey that message for you.

Paying for something you’re not happy with is sucky enough, but asking a local designer to fix it because it’s unusable, only to be charged the same amount as it would’ve cost to engage us in the first place, sucks even more.

What is WordPress and why do you recommend it?

WordPress is a website Content Management System (CMS) which is used to build and manage your website. Essentially, it is an online program that web developers use to construct your beautiful website for all the world to see!

Although there are other Content Management Systems out there on the market (Wix, Squarespace, Joomla, the list goes on) WordPress is the most widely used, with thens of millions of websites created and supported by this CMS around the globe. Most, if not all web developers know how to use WordPress which means designing your website using this CMS is perfect for transferability.

WordPress is also very customisable which means you can make the site look exactly as you want it to. Above all else, once your website is completed, it is relatively easy for you to make small changes yourself, with a bit of training from yours truly.

What does it mean to have a 'responsive' website?

This one is easy. A responsive website simply means that your site will adjust to look awesome and still be very user friendly on any device or screen dimension. Phone, ipad or tablet, laptop or desktop…. your site will look the biz, no matter what.

How long will my website take to get finished?

A question we get a lot! And the answer is…… it varies! Depending on how many pages you have, whether you’re publishing a store on it or decide you want a staff or membership login, it all comes down to individuality. But most of all we find that the biggest time killer is content. As part of building a website, content (like the stuff you’re reading right now) plays a major part in completing the website. This is where ‘working together’ stays true to it’s meaning. We can design your website and make it look the goods with picture sliders and galleries and all the bows and whistles, but at the end of the day, we need written content from you. Yep, you! We don’t know your business inside out like you do, so this is the most crucial task as a client and this is where a website can take time to get done.

If we get all the information needed to complete a website in one go, your site can be completed in as little as 2 weeks.

If writing is just not your thing, or you think the world is more likely to end before your site is published if writing the content it’s left up to you, then we can work together to find a solution. Whether we give you extra writing assistance or engage a recommended copywriter, we will get it sorted! Just make sure you tell us this is a requirement before we start the project to ensure we give you an accurate quote.

Can you help us with IT support?

We sure can! We have our own team of experts that can help you with anything from email setups and hosting to comprehensive cloud software for your home or business.

Get in touch to find out more about this service.

Can’t I do all this myself?

It’s really a question of evaluating what you do best and what a creative studio does best. After looking at core competencies, many businesses decide that it’s wisest and most cost effective to form a relationship with a good design agency.

If you’re looking for productivity, professionalism and let’s face it, damn good looking designs, then engaging our services is definitely the right decision.